Saturday, April 12, 2014
The Business of Writing: Keywords
Of all of the posts I'm writing for this A to Z Challenge, this one is the most relevant for bloggers.
When I went to a one-day conference on Paths to Publication put on by Antioch Writer's Workshop, one of the presenters, Cathy Day, recommended that when we write blog posts, the title should never be oblique. It should be whatever someone would enter for a Google search if they were interested in the topic we are writing about.
And then we should add a plethora of keywords or labels to the post so the content will be more easily searchable.
Cathy Day demonstrated it in the session - and it worked.
So, if I want to attract people interested in coal towns or Appalachia or the 1930s to one of my posts about the research I'm doing for my novels, I need to put that in the title of my post and add lots of labels including Appalachian writing to every post like that. Otherwise, my readers - the people interested in my writing - will never ever find me.
Who knew it was that simple?